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Title details for Mad for Ads by Erica Fyvie - Available

Mad for Ads

by Erica Fyvie
Ian Turner
ebook
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A critical and entertaining exploration of advertising and its influence. For children growing up in an advertising-saturated world, here's an eye-opening explanation of what it is, how it works and why that matters. The book covers everything from the components of an ad campaign to the ways marketers seek to influence behavior, then brings it all to life by creating two fictional advertising plans. It also describes how digital technology allows companies to track people and how that impacts privacy. It's a savvy look at the business of advertising that empowers kids to think critically and be discerning.Kids are suckers for advertising? Not the ones who read this book!

Formats

  • Kindle Book
  • OverDrive Read
  • PDF ebook
Kindle restrictions

subjects

Languages

  • English

Levels

  • Lexile® Measure:830
  • Text Difficulty:4-5